Posts Tagged ‘win’

Author Tommy Baker gave a speech titled, “The Journey Is The Win,” and he emphasize this point,

“Even in the midst of chaos and uncertainty the last thing you want to hear is how beautiful the journey can be…yet when you look back on your life, that’s exactly what you’ll remember…”

When you retell your personal hell, you choke up because the words are mixed with joy and pain & are difficult to get out clearly.

Images flash in your mind or thoughts trigger you wondering, “I don’t know how I even got through…”

You thought the win was the destination, only to realize, looking back, that it was in the journey, and you were winning the whole time.

You just didn’t realize it.

The journey is the win.

Often times the wins were disguised as losses and what looked like a setback was really all part of the plan, because not only did you have to learn to win, you also to endure the losses.

Former Seattle Seahawks player Cliff Avril said that one of his biggest regrets while playing in the NFL was that he never took time to enjoy the process.

He fought so hard to make it to the league…to make the roster…to earn the contract…to overcome injuries…to play another get to & win the Super Bowl – all of those are huge accomplishments, yet when he looks back over his career it was over in a instant…

and he never took time to enjoy the process.

The days are long, but the years are short.

You may not enjoy the moment, but you can respect the journey, because of who you’re becoming in the process.

Becoming is not some bubblegum flavored elixir that you take and everything will be just fine..

No, becoming is bitter, distasteful, and often unsettling, but it’s necessary…

…because you have to learn from the losses and grow in the wins.

When you lose, you learn to forge grit, persistence, and resilience…

When you lose, you learn how to figure it out on your own…get outside of your comfort zone, and dig deep to unleash capabilities you didn’t even know was there.

And when you win, you grow in self-confidence, getting a little more surer so when you lose again, you know you’re capable of winning again too.

The journey is the win…

I wouldn’t call it a win if you wouldn’t call it a journey.

Keep moving…

Stay in The Sales 💪ife



The other day I could tell something was amiss with one of my salespeople. Normally he’s all teeth-smiling and jolly, but today I could tell he was aggravated. When I asked him what was up he told me that not only was he not selling any cars nor did he not have anything working, but nothing was going right at home either-he wasn’t spending time with his newborn daughter, his house was a mess, and he had a mountain of clothes to fold. When he finished, I looked at him and said, “Go fold your clothes…” Now you should’ve seen the look on his face-like, “Dude did you hear anything I just told you?!” But I repeated it again, “Go fold your clothes…because it’ll serve a few purposes…”

First, the act of folding your clothes will get you a small, easy win. No exertion-no sweating, just a simple act. It’ll bookmark a win and stop the erosion of slack and sloppiness in your days. Second, folding your clothes will squelch the chaotic voices in your head. You know the voices that go banging away in your head when you have 684 things that need to be done and you end up doing none of them because you’re pissed off that the day is almost already gone. Taking this one simple act will enable you to regain control over your days. Lastly, folding your clothes will cause you to bleed…one win bleeds to other wins too. Because it was so simple, so easy to do, your mind pings the win and begins to look for the next one. Notching up the wins will lead to incremental and eventual massive gains…one sock at a time.

From the sink to the desk drawer, think about all of the countless tasks that you’ve been putting off that have mounted up and caused you to feel like your days are slipping away from you.

If you want a better day, sales career, and life….go fold your clothes.

Check out my daily podcast The Sales Life w Marsh Buice found on iTunes or


Posted: May 26, 2013 in Uncategorized
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Appreciation comes with blue koozies

This is an actual email I received from a customer:

“I have been looking for a truck for a while now and happened by your lot at about 5 PM today to see if you had what I wanted. I drove through slowly, looking at both new and used. One of your salespeople – a lady – smelled blood in the water and started following my car on foot as I drove around. I left the lot and went to the used lot, and still she followed me. I felt like a tuna being pursued by a shark. I made a loop around the lot to get a closer drive by of a vehicle that I thought might fit what I wanted – which was a mistake, as it put me in a position where I was unable to avoid the shark any longer. This tuna was a goner. I had no option but to stop. I asked if I could help her. She introduced herself, and I immediately forgot her name, as I knew I would not be dealing with this person, then she asked if she could help me and asked my name. I declined to give it to her, and told her that I would not be dealing with her, and that I might consider dealing with someone else. She asked why, I and told her that she was too mercenary and made me uncomfortable by ‘stalking’ me. She seemed shocked at what I said, made a face, and walked away, I left the lot. If all of your salespeople are like this one, I will not be back to your dealership. Quite frankly, you need me far more than I need you. If I consider how many car dealers there are between Lafayette and Houston, it has to be well into the tens of thousands. I really have no dealer loyalty and very little brand loyalty. I really don’t much care where I buy a car – as long as I get a good deal and feel comfortable doing it. I did not feel comfortable at your dealership.”

A few days later, this man bought a truck…from us. We didn’t change our process; he didn’t get payoff for his trade; we didn’t sell the truck below cost, and his monthly payments ended up being higher than he initially agreed. Although this may seem like an anomaly, we did nothing outside of the norm other than we took the time to listen to and meet him in the midst of his fears. He had fears that he would not feel valued, would be pressured into buying, and would not get a good deal. How did we make him feel comfortable? We asked him.

When you’re facing resistance from your customer, you have a choice to make. Either you can prove your point by giving your customers the house rules of How They Should Buy A Car, which results in them giving up and abruptly leaving, or you can instead make the decision to give in. Of course the last thing a competitive salesperson ever wants to do is give in and tap out-conceding to a customer’s demands, but think of giving in as a temporary stint in order to allow your sales process to continue to flowingly move toward the permanency of making a sale. It’s not you-your customers don’t know you. When customers arrive, they are bringing the baggage of lies, unfulfilled promises, and the regrets of making costly decisions from past sales experiences with them. Because of those negative feelings, customers put up resistance in and effort to maintain control. They resist test-driving, giving their name and phone number, or coming inside because they don’t want to lose control and make the same mistake thrice.

The only way to overcome resistance is to not resist. When you run into opposition from your customer, discover and address their fears and adjust to their pace, by asking them questions such as, “How would you like for this to go?” “What direction would you like to take this?” “What is the next step for us to take from here?” Traditionally, we salespeople always want to set the pace, but pure power doesn’t always win the race-sometimes we must strategically draft behind the customer’s vehicle of concerns and fears and address them in order to sling shot ahead-earning their trust, resulting in a sale. In short, instead of being combative, sometimes we must comply with a customer’s uncertainties in order to find a mutual concession to move forward.

The next day the customer asked to see me in private. With a smirking shyness about him, he proudly presented me with a blue koozie that he brought back home after working in Russia. Evading eye contact, he said to me, “I’ve bought many, many cars in my lifetime and this was the easiest, most pleasant experience I’ve ever received.”

Sometimes even the most valuable lessons come from the thankful simplicity of a blue koozie. I’ll see you next time on the blacktop.