In #sales, confidence is everything…
But what about when you lose your confidence?
You put your confidence in the wrong thing…
You put your confidence in the customer or a specific outcome & when they bought elsewhere you got pissed off…which leads to less effort…which leads to eventually quitting.
“Buyers are liars…” right?
Nope…buyers aren’t liars…
They’re just not telling you everything…
Trust but verify…
Business owners hire independent auditors to verify what the business’ accountant is saying…
The IRS trusts your returns…
…but they will verify.
You lose your confidence- thinking “they’re all liars” because you trusted they were:
…6 months out
…wanted to shop around
…couldn’t get approved
Only to discover they bought somewhere else.
Trust…but verify.
Your body language & tone tell your customers you trust what they’re saying…
But your questions verify if it’s a stall or real objection.
It’s not that you don’t trust them…you just need to verify.
~Stay in The Sales 💪ife
The Sales Life with Marsh Buice 