Posts Tagged ‘the sales life’

I hate to tell you this, but chances are real good that you’ll never play for an NBA, NFL, nor any other professional team. Chances are even better that you’ll never sign a multi-year mega-million dollar contract either. When we hear the news, we day dream & talk at length about the massive contracts athletes sign in the off-season. In an effort to win a championship, teams lock up key players by inking them to multi-year, mega- million dollar contracts. Some of those deals you think are no-brainers…others you say, “What in the hell?,” to, but in either case, I guess hard work really does pay off, huh?

Or does it?

Because the following season after the player signed for instant wealth, they just don’t seem to run as hard, play through the pain as much, nor magically pull out a win the same way they did before they got caked up- which makes you ask the question, “What happened?” The response is always the same, “Oh, he got paid,” but that’s supposed to happen right? Aren’t you supposed to be paid for all of the hard work and sweat equity that you put in? Why doesn’t the athlete play like he used to? Why, if he’s making the most money he’s ever made-more then most of us could ever dream of, why is he so disruptive in the locker room & headlines?

What happened?

And there’s your answer…and your advantage. It happened for them & I hope it never “happened” for you. They realized their full potential and you have not. See, once these guys reach that max contract deal, it signifies that they’ve reached the top- all of it and then some- the problem is, when you think that you’ve reached the end, you cease working for new beginnings. Playing now switches from proving to protecting. Instead of playing & proving they’re worth the investment, they instead play not to get hurt & lose what they’ve contractually won.

So while yes, they should benefit from all of their hard, work, max deals should never equal max potential. See, if there’s no longer a bar to look up to, what would you reach for? Think about this, if I sat and wrote you a check for $1 million saying, “I think this is your full potential,” what would you do next? Would you look at it as a start or finish? Would you lay up & buy a bunch of shit or would you look at it instead as a down payment & parlay that monetary gain to make it work for you. Would you move the bar of potential up or would the bar just go away because now you’ve reached a certain status?

Contrary to athletes, no one is going to pay you in advance for what they think that you’re worth, you have to push the barriers of your potential every day, and as you do, you’ll earn not only monetarily, but also you’ll amass experience, wisdom, grit, & resilience along the way. And when you reach or even exceed your wildest expectations, because you’ve put in the sweat equity and kept moving the bar up, you’ll realize that you may have exceeded your expectations, but you have not exceeded your potential.

With each notch up, you get a newer, broader perspective. Your eyes are opened wider & what seems impossible to others, is i’mpossible to you. So you push even harder, higher, & broader in all directions- some days you don’t know if what you’re doing even matters…only to discover years later, it mattered and now here’s the meaning.

What was once the finish line now becomes the new starting line of so much more. Yes, have a destination, but I hope you never “arrive.” Play to your full potential today, but I hope you never reach it so that when you fight your ass off to reach your summit, you discover that you may have reached a summit, but not the summit because when you get to what you thought was the highest peak you could possibly climb, you look around & realize there are millions more higher mountains waiting to be climbed….by you.

Never stop climbing.

I’ll see you in the Sales Life!

⭐️⭐️Subscribe to my weekly podcast The Sales Life w/ Marsh Buice. You can find it on iTunes, Spotify, or Google Play

One of my salespeople wants to double his income this year. “If you want to double your income then you’re gonna have to at least double the amount of customers you work with too,” I told him. We calculated specifically how many customers he would have to work with each month to realize his goal. When I wrote the number down, I saw his eyes widen & the wheels of doubt began to churn.

51…

Calling out his fears I asked, “I bet you’re asking yourself how in the hell am I going to do that, aren’t you?” But when we broke the seemingly big, overall number down to a per day digit, it worked out to a manageable 2 customers per day. That’s it! To move his goal from a wish to a reality, he only needed to work with a little over two customers each day. Then I talked a little shit to him, “Are you telling me in at nine or 10 hour workday you can’t find two customers to physically work with every single day?!”

Of course he nodded emphatically in agreement- it seemed easy, but it’s not. The math is the easy part; doing it consistently for 23 straight days…well that’s the hard part. Sales by design is simple, but when it comes to putting that simplicity into action, it ain’t easy because as the rejections mount up, the effort wains. One way your brain works to protect your fragile ego is to disguise itself is being a “timesaver;” instead of taking a risk and working with the wrong customer, your mind whispers to you to selectively pick & only work with the perfect customer-the ones who look like they can & will buy today. What we really want to know is, “Is this customer even worth my time?”

Funny isn’t it when you were new in sales you didn’t even know to ask that question. Each day you spent more time working with customers and less time hanging out with salespeople and today it’s opposite; you spend more time with salespeople and less time with customers because you’re always trying to figure out, “Who’s worth my time?”

Maybe instead of self-sabotaging your success, when you’re mind flares up and asks, “Is it worth my time,” you should shut your mind down and push on by saying, “I don’t know, but they’re worth my two.” Two is all you need today! Just 2 everyday to put in your bucketful of 51 customers for the month. So the next opportunity is just a part of your bucket list this month. Regardless of the outcome- can’t buy, not ready to buy, or did buy, make it a part of your 2 (or whatever # yours calcs out to be).

Maximize the opportunity and whatever the end result throw it in the bucket and move on to the next customer. Selling is a little bit of a Jedi mind trick. To shortcut & conserve energy, your mind works in patterns. It compares your current pattern to past patterns (& outcomes) and if it doesn’t like the pattern, it tells you to bail out by asking limited, “Sorry I can’t help you,” questions. Take control of your mind & your success; when it asks, “Is it worth my time?” You respond with, “I don’t know, but it’s worth my 2!”

Put your 2 in the bucket every day & at the end of the month, you’ll pour out a pipeline of working customers, more sales, & a strong ass work ethic.

I’ll see you in the Sales Life.

⭐️⭐️Subscribe to my weekly podcast The Sales Life w/ Marsh Buice. You can find it on iTunes, Spotify, or Google Play

Kyle Maynard was born with no arms and no legs. He may have been classified as disabled, but his parents didn’t treat him as disabled. Kyle grew up doing many things that his “normal” friends did. It may have taken him longer to do something, but he’d always figure it out. He tried high school football and ended up falling in love with wrestling. Initially, like anything Kyle took on, wrestling kicked his ass, but he stayed with it-pushing back the self-doubt & self-defeat-always determined to figure it out. (Check out his book No Excuses)

In Daymond John’s book “Rise & Grind,” Kyle said that he’d always wanted to climb Mount Kilimanjaro which is the highest peak in Africa. Each year 20,000 people try to reach the summit of Mount Kilimanjaro, but with thin air and fierce storms, only half are able to check it off of their bucket list.

In the beginning, Kyle set out to climb Stone Mountain, a tiny mountain of only 900 feet in comparison to the 19,000 foot behemoth Kilimanjaro. The Stone Mountain climb was brutal for Kyle, tearing large patches of skin off of the ends of his arms in the process. When the climb was over, a beaten & battered Kyle told a friend of his dream to climb Mount Kilimanjaro. She looked at him as if he were crazy, asking, “You just tore up your arms doing (tiny) Stone Mountain. How are you going to climb Kilimanjaro?

Kyle answered her with three words, “I don’t know.”

But it was those three words that made him go to work to conquer his dream of climbing Mount Kilimanjaro. (And he did it.)

What happens when you say the words “I don’t know?” Do you use the words as a crutch? Explaining that you’re not experienced enough… that you’re too short, too fat, too skinny, or the wrong skin shade? Do you say the words, I don’t know, because you’ve been conditioned all of your life to accept life as it is because you were raised in the projects; had to live with Big Mama, had no dad, had a drug addicted mom, were fired, demoted or bankrupt? Specifically what has, I don’t know, done to you? …but what can it do for you?

I don’t care where you’ve been, hell been only makes for a good story when you soon tell of your massive success. Don’t let “I don’t know” be a handicap & work against you. Make, I don’t know” work for you by going to work to figure it out.

Subscribe to my weekly podcast The Sales Life w/ Marsh Buice. You can find it on iTunes, Spotify, or Google Play

The broken places become the strongest points when re-welded. What components do you use to re-weld your life.

Most people initially struggle in sales because they’ve been taking orders their whole life. When you were young, you did what your parents told you to do. Sure, you may have bucked up a time or hundred, but immediately you’d back down from rebelling once they slapped you back with one of those, “When you have your own damn place and pay your own damn bills, then you can do whatever the hell you want to do…but until then, you better do what the hell I tell you to do!” We grow older, but in some ways, we never age emotionally-I mean we pop bottles on monumental birthdays, but we stall out in a fixed wage mindset. Our employer tells us, “Do that and I’ll pay you this,” which traditionally is par for the course, but when you get into the sales, you’ve got to take that decade or more of being an “order taker-” of being told what to do and you’ve got to flip it on its head. If you were working in fast food as a salesperson,  it’d be as if someone came in and placed an order, and then you turned right back around and challenged that same order.

(Customer): “Yea I’d like a large #6 with a Coke.”

(You, the fast food salesperson): “You know a small cheeseburger with a water would be calorically better.”

You couldn’t do that working at Slap Beef Burger– hell you wouldn’t be there long if you did. You can’t challenge when it comes to taking orders, but you do have to push back when it comes to working in sales.

Selling effectively is all about challenging the thoughts of your customers. Statistically speaking most of your customers are going to buy something different than when they first started looking. Keeping that thought in mind, it’s not that you ignore them or tell them defiantly, “You don’t need that…this is what you need;” it’s more so leaning into their logic with suggestions and notice the patterns that begin to emerge when you ask Past, Present, and Future questions. What did they like before? What do they wish they had now as opposed to then? Why is your customer in the market in the first place and how will your product fit their needs? Based on your customers’ answers, you then begin to steer the sale, by adjusting your sails. As the conditions of your customers’ answers improve or deteriorate, you adjust your sails towards the winds of budgetary concerns, options, equity, or the fact that they’ve got a funky attitude thanks to their last 4 sales experiences.

I know this seems challenging at first. You will get better, but first, you’ve got to stop stopping. When a customer “places an order-” when they make a statement or voice an objection don’t just pull up short and react, clarify and challenge their thoughts, objections, fears and concerns instead. What do they really mean? Where are they going with this? What’s the intent behind their words? Anticipate and adjust accordingly. Think to yourself, how can I give their ideas fresh legs with a new perspective?

Of course when you’re new, your mind is going to screeeeam at you to stop. This is all new to you-you fearfully get the answers but you’ll never knowledgeably amass the answers nor gain experience if you keep on stopping at the points where you get stuck.

Stop stopping…

Oh…but you thought this post was only about those people in sales?

No, I’m talking to you too.

You may not work in sales, but you sure as hell live in sales. Sales isn’t just a profession, it’s a life skill and you need to stop stopping. You may not have to fill an order, but you do have to fulfill a calling. What’s life calling you to do? What’s that pull…what’s that whisper..what’s that yearn?

Through circumstances and events-some beyond your control, life tries to place an order on your life and I’m telling you that you don’t have to fill that order. Your past is ordering that you aren’t good enough. Your upbringing is ordering that you’ll never get off of assistance. The notice you received; the word you just got, the month that you’re having right now is ordering that you’ll never make it out-that you’ll never move up and that you’ll never get ahead. What you’ve got, where you came from, or what you’re going through, is not a calling, it’s an order. Life’s pulling at you to lift your eyes above your thoughts and present circumstances and stop stopping.

Fu*k that order…take today’s apron off and throw it on the counter and say, “No…you can’t take my order, but you can sure as shit take mine.”  Stop taking orders and begin placing them. Fear left un-pushed, will make you wait for your orders…but fear acted upon, learned from, and put back in motion will make you realize your full potential.

Pull up, place your order, and stop stopping.

Catch the 300+ episodes of The Sales Life w/ Marsh Buice podcast. Find it on iTunes or your favorite podcast app.

 

 

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Hear the 8 min episode, “The multiplying forces for your Life,” here.

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  • In a previous blog, we talked about the 3 forces holding you back: Resistance, rational thought, and your friends and family.
  • But you have allies to help push your forward to success as well.
    • Your allies are: Stupidity, stubbornness, blind faith,  passion, and your friends & family. (Yes friends & family can be a help and hindrance.)
  • You’re stupid, and I hope you stay that way too.

“Ignorance and arrogance are the artist and entrepreneur’s indispensable allies. She must be clueless enough to not know how difficult it’s going to be, yet cocky enough to think she can pull it off anyway.” ~Steven Pressfield

  • When new in sales, have you ever showed up and sold the customer no one could ever sell or  sold the package/product that every other sales person walked around and you sold it for all the money? That’s stupidity in action. As salespeople, we get too smart for our own good. Grow smart in your knowledge and experience but stay stupid in predicting whether a customer can, will, or is able to purchase from you right now.
    • 3 lbs, i.e. your brain,  is what’s standing between you and mind-blowing success.
    • Rational thought and logic step in and try to talk you out of taking risks…asking for the business..making more calls…& pressing beyond the no’s.
  • Stubbornness is a multiplying force for you. It’s when you bite into something and refuse to let go.
    • You’re so stubborn in your quest that you’re like a dog with a chew toy. Try to take a dog’s toy out of his mouth-you can yank left and right, but he won’t let go…and if he loses his grip, he quickly pounces forward to get it back.
      • That’s the kind of stubbornness you need to succeed.
      • You don’t wait for an opportunity you make one…and when you make one…you’re stubborn enough to master it.

        • During the recession, I had a salesperson who wouldn’t let go of customers. Even after I’d exhausted all of my angles and resources, he stayed with the customer and kept trying. One night when we were locking up, I asked him, “Why do you stay with customers even when I tell you to let them go?” He told me, “Because I don’t know when I’m going to see another customer again.” He made the most out of the lack. Where other salespeople stood around, complained and worried about the future, he maximized his present.
        • Keeping that mindset caused him to dig, press, and recycle different objections, thoughts, and ideas over and over…and he ended up making deals no one thought could be made.

Work as if you’re broke and sell as if you’re rich. Be so humble to work your ass off as if you don’t know where your next meal will come from and when you’re with a customer, be so confident to act as if you couldn’t fit another dollar in your bank account even if it’s untrue.

  • Blind faith isn’t about knowing the whole formula before taking a step-it’s about taking the leap not certain where your foot will land, but faith that it’ll land right where it needs to.
    • They call it blind faith for a reason…there is no such thing as certainty. The only certainty you need is breath and legs…and with that, you can make massive things happen.
    • The only thing Life hands to a person in wait is scraps.
  • Make and create your opportunities..use your blind faith and mix that with your passion. Passion is where you work nights and weekends…it’s working in the overlaps of time…10 min here…3 min there…it’s doing what you’re good at and becoming the best…becoming a beast.
    • I knew I had a passion for sales during the recession of 2008. I didn’t know if the doors would be unlocked or if I’d even have a job, but I never lost my love for the sales profession.
    • You’ll often find your passions in the most dire of circumstances & chaotic of moments. When occasions are at their hardest, you’re still unwaveringly pressing on and improving. That’s your true north…that’s your passion.
    • Fear will rob you of your passion.
      • We what if ourselves to death. What if it doesn’t work? What if I can’t go back to my old job? What if, what if, what if?

But what if you did make it?

  • Friends and family are your multipliers too.

When you’re at your highest or at your lowest, darkest moments, there’s nothing like friends and family being there for you.

  • My daughter’s been like that for me. While sitting at the light the other day she told me, “Daddy, there were days I didn’t even know who you were anymore, but I still came to see you anyway because you’re my dad and I love you.”
  • Let your family be on your bus…just don’t let them drive it.

This is your ride…your Life. Now take your stupid, stubborn, blind faith, passionate ass out there and make something happen today.

Subscribe to The Sales Life w/ Marsh Buice podcast where we make a point in minutes not hours. Check it out on iTunesSpotify, or your favorite podcast platform.

mcdonalds Like 230 million other parents who didn’t feel like cooking tonight, I decided to grab my kids something to eat from McDonald’s. When I drove around to the speaker, I noticed the guy taking my order stuttered and immediately my heart bled for him because I used to stutter too. I stuttered so bad that my sister used to have to interpret what I’d just said, so hearing the guy brought me back to the anxiety I used to feel when having to speak…and here was a guy with the same issue I had, working the most treacherous ground one with his condition could work. The drive thru. Initially I was annoyed, “Out of alll the people who work there, why would the manager put that guy in that kind of position?” When I got around to the window to pay, the young man had to partially read my order back to me; obviously it took more of an effort on his part to focus on getting the words out. As I handed him my credit card, I admitted to him that I used to stutter and understood the challenge of having to speak-especially under pressure. When I asked him why the manager had him work the drive thru he said,
“He didn’t put me in the drive thru, I asked to be put here because I figured the only way I was ever going to get better is to force myself to do the very thing that I feared most so why not have to do if for 8 hours a day.”
Can you imagine having to work 8 hours not only dealing with the timed pressure of getting a customer through the line, but also having to try to speak quickly, change an order, deal with rude customers who ridicule you, and slide on to the next order while trying not to let the previous jerk get to you? If you’ve never stuttered before, you have no idea how hard it is to deliver on something that comes easy for so many others. 
“He didn’t put me in the drive thru, I asked to be put here…” That’s a true G in my book.
How many times every single day do you pick the path of least resistance-to take the easy road instead of the long, arduous one? That young man didn’t have to work the drive thru…he chose to. He clocks in and says put me in the toughest possible position for 8 hours because the only way out….is through! 
Hard is a choice…and that’s on you. Do you have to work with customers today? Do you have to call them back? Do you have to offer one more angle..one more thought…try one more approach when they’ve told you no, no, no, a dozen times…yet you persistently try again?
Do you have to…nope…you choose to. 
What do you choose today? What’s your Achilles heal? What do you suck at today…and what do you choose to do about it?
It’s on you….
You don’t strike oil in 3 feet of ground…you gotta dig deep…hit the bedrock of resistance, yet keep on pushing. When your mind tells you, “Wait!” When your experience tells you, “I’ve tried that before and it didn’t work!” When your ego tries preserve what little self confidence you have left by pulling you back so as to not get stung with another No….
Before you have a chance to even think about it….do it. Do the hard thing. Put yourself in the hard position..stutter…stammer…turn red…break out in a cold sweat & hives…feel like you’re about to pass out…do whatever, but know this..
You won’t die…and on the other side, you’ll find out that your career will continue to live long and strong because you chose hard over easy.
Thank you…
 You’re w-w-welcome.
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Subscribe to The Sales Life w/ Marsh Buice podcast where we make a point in minutes not hours. Check it out on iTunesSpotify, or your favorite podcast platform.