Posts Tagged ‘sales podcast’

For every now, there was a then...

Once it was just Mick, Keith, Charlie, & Ronnie before they became The Rolling Stones. Don, Joe, & Timothy were just regular dudes before they became the legendary band called the Eagles. Andre & Antwan weren’t always Andre 3000 & Big Boi of OutKast. “Luda!” wasn’t shouted by the doctor as he slapped Chris Bridges on the ass in the delivery room.

When you look at people’s now, remember there was a thenmany, many then’s in order to become their now. Be patient & work your ass off in the months & years of then’s. Yes, it’ll be thankless @ times; it’ll seem as if it’s for naught often; periodically you’ll feel like a damn fool for grinding on your dream while everyone else seems to be getting ahead except you.

When your days are in the ditch, remind yourself that you’re investing in your then…your nows will come soon enough & the results will pay off.

For “then” just keep working for “now.”

I’ll see you in the Sales Life.

Subscribe to my weekly podcast The Sales Life w/ Marsh Buice. You can find it on iTunes, Spotify, or Google Play

Kyle Maynard was born with no arms and no legs. He may have been classified as disabled, but his parents didn’t treat him as disabled. Kyle grew up doing many things that his “normal” friends did. It may have taken him longer to do something, but he’d always figure it out. He tried high school football and ended up falling in love with wrestling. Initially, like anything Kyle took on, wrestling kicked his ass, but he stayed with it-pushing back the self-doubt & self-defeat-always determined to figure it out. (Check out his book No Excuses)

In Daymond John’s book “Rise & Grind,” Kyle said that he’d always wanted to climb Mount Kilimanjaro which is the highest peak in Africa. Each year 20,000 people try to reach the summit of Mount Kilimanjaro, but with thin air and fierce storms, only half are able to check it off of their bucket list.

In the beginning, Kyle set out to climb Stone Mountain, a tiny mountain of only 900 feet in comparison to the 19,000 foot behemoth Kilimanjaro. The Stone Mountain climb was brutal for Kyle, tearing large patches of skin off of the ends of his arms in the process. When the climb was over, a beaten & battered Kyle told a friend of his dream to climb Mount Kilimanjaro. She looked at him as if he were crazy, asking, “You just tore up your arms doing (tiny) Stone Mountain. How are you going to climb Kilimanjaro?

Kyle answered her with three words, “I don’t know.”

But it was those three words that made him go to work to conquer his dream of climbing Mount Kilimanjaro. (And he did it.)

What happens when you say the words “I don’t know?” Do you use the words as a crutch? Explaining that you’re not experienced enough… that you’re too short, too fat, too skinny, or the wrong skin shade? Do you say the words, I don’t know, because you’ve been conditioned all of your life to accept life as it is because you were raised in the projects; had to live with Big Mama, had no dad, had a drug addicted mom, were fired, demoted or bankrupt? Specifically what has, I don’t know, done to you? …but what can it do for you?

I don’t care where you’ve been, hell been only makes for a good story when you soon tell of your massive success. Don’t let “I don’t know” be a handicap & work against you. Make, I don’t know” work for you by going to work to figure it out.

Subscribe to my weekly podcast The Sales Life w/ Marsh Buice. You can find it on iTunes, Spotify, or Google Play

Most people initially struggle in sales because they’ve been taking orders their whole life. When you were young, you did what your parents told you to do. Sure, you may have bucked up a time or hundred, but immediately you’d back down from rebelling once they slapped you back with one of those, “When you have your own damn place and pay your own damn bills, then you can do whatever the hell you want to do…but until then, you better do what the hell I tell you to do!” We grow older, but in some ways, we never age emotionally-I mean we pop bottles on monumental birthdays, but we stall out in a fixed wage mindset. Our employer tells us, “Do that and I’ll pay you this,” which traditionally is par for the course, but when you get into the sales, you’ve got to take that decade or more of being an “order taker-” of being told what to do and you’ve got to flip it on its head. If you were working in fast food as a salesperson,  it’d be as if someone came in and placed an order, and then you turned right back around and challenged that same order.

(Customer): “Yea I’d like a large #6 with a Coke.”

(You, the fast food salesperson): “You know a small cheeseburger with a water would be calorically better.”

You couldn’t do that working at Slap Beef Burger– hell you wouldn’t be there long if you did. You can’t challenge when it comes to taking orders, but you do have to push back when it comes to working in sales.

Selling effectively is all about challenging the thoughts of your customers. Statistically speaking most of your customers are going to buy something different than when they first started looking. Keeping that thought in mind, it’s not that you ignore them or tell them defiantly, “You don’t need that…this is what you need;” it’s more so leaning into their logic with suggestions and notice the patterns that begin to emerge when you ask Past, Present, and Future questions. What did they like before? What do they wish they had now as opposed to then? Why is your customer in the market in the first place and how will your product fit their needs? Based on your customers’ answers, you then begin to steer the sale, by adjusting your sails. As the conditions of your customers’ answers improve or deteriorate, you adjust your sails towards the winds of budgetary concerns, options, equity, or the fact that they’ve got a funky attitude thanks to their last 4 sales experiences.

I know this seems challenging at first. You will get better, but first, you’ve got to stop stopping. When a customer “places an order-” when they make a statement or voice an objection don’t just pull up short and react, clarify and challenge their thoughts, objections, fears and concerns instead. What do they really mean? Where are they going with this? What’s the intent behind their words? Anticipate and adjust accordingly. Think to yourself, how can I give their ideas fresh legs with a new perspective?

Of course when you’re new, your mind is going to screeeeam at you to stop. This is all new to you-you fearfully get the answers but you’ll never knowledgeably amass the answers nor gain experience if you keep on stopping at the points where you get stuck.

Stop stopping…

Oh…but you thought this post was only about those people in sales?

No, I’m talking to you too.

You may not work in sales, but you sure as hell live in sales. Sales isn’t just a profession, it’s a life skill and you need to stop stopping. You may not have to fill an order, but you do have to fulfill a calling. What’s life calling you to do? What’s that pull…what’s that whisper..what’s that yearn?

Through circumstances and events-some beyond your control, life tries to place an order on your life and I’m telling you that you don’t have to fill that order. Your past is ordering that you aren’t good enough. Your upbringing is ordering that you’ll never get off of assistance. The notice you received; the word you just got, the month that you’re having right now is ordering that you’ll never make it out-that you’ll never move up and that you’ll never get ahead. What you’ve got, where you came from, or what you’re going through, is not a calling, it’s an order. Life’s pulling at you to lift your eyes above your thoughts and present circumstances and stop stopping.

Fu*k that order…take today’s apron off and throw it on the counter and say, “No…you can’t take my order, but you can sure as shit take mine.”  Stop taking orders and begin placing them. Fear left un-pushed, will make you wait for your orders…but fear acted upon, learned from, and put back in motion will make you realize your full potential.

Pull up, place your order, and stop stopping.

Catch the 300+ episodes of The Sales Life w/ Marsh Buice podcast. Find it on iTunes or your favorite podcast app.

 

 

whoa

You’re gonna have your whoa-mentum days those days where no matter how hard you worked, the wheels wobbled and maybe even flew off and you skidded into the end of your day saying, “Whoa!”  Whoa-mentum days jack you up mentally and the next day you have the choice to either carry yesterday’s whoa-mentum forward, by thinking negatively and working less, or you can instead choose to treat whoa-mentum days for the blessings that they are.

I say whoa-mentum days (WMd’s for short) are a blessing because those are the rare occasions that you are alerted of momentum slippage. Use those days to determine what caused the whoa-mentum. Maybe you worked too fast with a customer; asked limited questions to see if the customer was “worth your time;” weren’t persistent enough in asking for the business; or you just dialed in the effort, giving a half-baked effort because you weren’t feeling the customer. If you can detect what specifically caused your whoa-mentum, then you can quickly make the course correction to get your month back on track.

The tricky part is that momentum is so sneaky and subtle that you don’t realize you’ve lost it until it’s too late because lost momentum usually takes weeks to reveal its full negative impact and it takes days-if not weeks to regain the rhythm back.

Take yesterday’s whoa’s and feed the mo-chine...the machine of momentum by applying the formula: Consistent action, applied strategically with persistence, equals Momentum.

I’ll see you next time on the Blacktop!

Subscribe to The Sales Life w/ Marsh Buice podcast where we make a point in minutes not hours. Check it out on iTunesSpotify, or your favorite podcast platform.

thesaleslifephoto

needle

After losing 70 lbs many people ask me how I lost the weight and although I was excited to tell them all of the thoughts and methods that went into my no pill, no surgery weight loss, I found that I would lose them in mere seconds. At first, they were eager to hear, but when I exploded into my passionate ordeal, their eyes would glaze over with information overload. So now when people ask me the “how’d you do it” question, I keep it simple by saying, “Just do one thing..”

I had a friend who was frustrated because she couldn’t seem to shake the baby weight off and everyone she asked gave her conflicting advice. One person says more cardio and less weight training while another says less cardio and more weights; one says to eat more fruit another person says eat bacon and cut out the carbs. She had no idea who to believe so she ended up doing what most of us do…nothing.

She ended up joining a gym, but ended up never going because her days were overloaded with taking the kids to & from school, dropping them to karate and dance, rushing home to cook, take baths, and do homework so by the end of the day she was too exhausted to even cry. The thoughts of what she should do made the situation even worse, “I know I should work out, but I’m just too tired and hate myself  for not going,” she said. Her frustration led her to smoke more, eat worse, and sink even deeper into misery.

All I could do is smile because we can all relate to her story.

My advice to her? “Just do one thing…”

The reason why resolutions don’t work is because we try to change too much all at once. We vow to not eat fried food and never look twice at Blue Bell ice cream again. We swear that we’re going to get up early and not stay up late…someday…just not today, because we’re too busy running on the hamster wheel of Life.

Studies show that if you try to change 3 or more things at once you’ll have a 5% chance of success; if you try to change 2 habits, you’ll increase your chances of success to 30%, but if you just try to change 1 habit, you’ll have an 85% success rate. If you’re trying to lose weight, pay down debt, or be more productive or knowledgeable, just do one thing to nudge yourself in the right direction.

In my friend’s case I asked her, “What is the one thing that you could put into your already hectic life right now that wouldn’t disrupt everything else?” She stared at me blankly unable to mentally find the overlaps in her time.  She told me that she didn’t like to wake up early; collapses in bed exhausted every night, and her lunches are crammed with having to run around town and pay bills. Her only constant was her three 15 minute smoke breaks every day. “Give me 1/2 of each one your breaks,” I told her, “The first 8 minutes are yours to do whatever you want to do-smoke, gossip, drink soda-do whatever, but the other 7 minutes I want you to walk around the outside of the building. On the next break do the same thing except go into the bathroom stall and knock out as many air squats as you can in 7 minutes. The last break go for another walk and bang out some push-ups in an obscure location or do lunges the full length of the hall way.” The truth is we all have spare moments, but the fallacy is that we think the moments are too insignificant to see any real, meaningful results…so we end up doing nothing, but beating our self-esteem to death.

Without changing anything in the course of a normal, chaotic day, she just found 21 minutes to change the course of her life.

Can you write a book, master a craft, or have a beach body in just 21 minutes? Not in “a” day, but you sure as hell can “per” day.

The problem is we want the results, but haven’t yet built in the consistency, so taking 7 minutes a few times during the day will do just that. These micro-wins cauterize the depression and negate the self-sabotage and as you win more, you’ll find that you’ll challenge yourself to more too. With a fresh perspective, you’ll find more windows of opportunities to increase your success capital. Early into my weight loss quest, instead of mindlessly scrolling through social media while waiting for my son’s practice to end, I jumped rope while he took snaps. At games, during half time, instead of running to the concession stand, I would sneak off to a secluded part of the parking lot and do a 15 minute body weight program from the Fitness Blender channel on YouTube instead. This is what James Clear calls habit graduating; putting 1 habit into your day, becoming a mf’ing boss at that tiny habit, and then graduating with a little more along the way. My 7 minutes, led to 15 minutes, which parlayed to 1 mile that ended up in a half marathon and along the way, I ate better, thought clearer, and produced more.

The slights got you to where you are today…and the slights will take you where you need to be in the future…but first start with just 1.

I’ll see you on the other side and can’t wait to hear about your results.

Subscribe to The Sales Life w/ Marsh Buice podcast where we make a point in minutes not hours. Check it out on iTunesSpotify, or your favorite podcast platform.

thesaleslifephoto

 

thesaleslifephoto

Hear the full episode #293 “Viva la Resistance” here. 

boulder

  • Even with persistence, grind, & drive, sometimes we still can’t seem to click to that next level. Why is that?
  • In his book, Do the Work, author Steven Pressfield writes that he knows the forces holding you back: Resistance, Rational thought, & Your friends and family. 
  • Resistance is hu-u-uge!
    • Resistance is taking the discount of now in lieu of a better tomorrow. (i.e. Blue Bell vs working out.)
    • Resistance is invisible so you can’t detect it when it’s all over you.
      • Most of us live in the 8th day of the week…Someday.
    • Resistance is insidious. (subtle)
    • Resistance will take on any form. She’ll your best friend one minute and your worst enemy the next.

“Resistance has no conscience-it’ll do anything to get a deal done then double cross you. If you take resistance at its word, you deserve everything you get because resistance is always lying and full of shit. ” ~Steven Pressfield

  • Resistance is impersonal and doesn’t care who you are-she’s coming for us all.
    • Resistance never sleeps and plays for keeps. 
    • Resistance is keeping you from your calling.
  • Rational Thought is the 2nd force holding you back.
    • There’s nothing rational about breaking from the herd…doing what others say can’t be done & that there’s no way!
    • Sara Blakely  sure didn’t think rational when she converted a pair of pantie-hose.
      • They laughed her out of their offices..they told her that her idea was ridiculous, but with a net worth of over $1 billion, who’s laughing now?
    • What’s rational about selling books out of your garage, calling it Amazon and now you’re the richest man in the world? 
    • Screw rational.
    • One of the only times you should use logic in sales is when preparing for what steps you need to take today to make epic shit happen.
  • Your friends and family are holding you back too.Your family sees you as you are not as you could be.
    • They’re using their own rational thought & resistance to say, “That’s far enough.” “Don’t rock the boat.” “Get a steady job.”

Those are the 3 forces holding you back. Next time we’ll look at the multipliers that’ll sling-shot you forward…and being stupid is one of them.

Subscribe to The Sales Life w/ Marsh Buice podcast where we make a point in minutes not hours. Check it out on iTunesSpotify, or your favorite podcast platform.

mcdonalds Like 230 million other parents who didn’t feel like cooking tonight, I decided to grab my kids something to eat from McDonald’s. When I drove around to the speaker, I noticed the guy taking my order stuttered and immediately my heart bled for him because I used to stutter too. I stuttered so bad that my sister used to have to interpret what I’d just said, so hearing the guy brought me back to the anxiety I used to feel when having to speak…and here was a guy with the same issue I had, working the most treacherous ground one with his condition could work. The drive thru. Initially I was annoyed, “Out of alll the people who work there, why would the manager put that guy in that kind of position?” When I got around to the window to pay, the young man had to partially read my order back to me; obviously it took more of an effort on his part to focus on getting the words out. As I handed him my credit card, I admitted to him that I used to stutter and understood the challenge of having to speak-especially under pressure. When I asked him why the manager had him work the drive thru he said,
“He didn’t put me in the drive thru, I asked to be put here because I figured the only way I was ever going to get better is to force myself to do the very thing that I feared most so why not have to do if for 8 hours a day.”
Can you imagine having to work 8 hours not only dealing with the timed pressure of getting a customer through the line, but also having to try to speak quickly, change an order, deal with rude customers who ridicule you, and slide on to the next order while trying not to let the previous jerk get to you? If you’ve never stuttered before, you have no idea how hard it is to deliver on something that comes easy for so many others. 
“He didn’t put me in the drive thru, I asked to be put here…” That’s a true G in my book.
How many times every single day do you pick the path of least resistance-to take the easy road instead of the long, arduous one? That young man didn’t have to work the drive thru…he chose to. He clocks in and says put me in the toughest possible position for 8 hours because the only way out….is through! 
Hard is a choice…and that’s on you. Do you have to work with customers today? Do you have to call them back? Do you have to offer one more angle..one more thought…try one more approach when they’ve told you no, no, no, a dozen times…yet you persistently try again?
Do you have to…nope…you choose to. 
What do you choose today? What’s your Achilles heal? What do you suck at today…and what do you choose to do about it?
It’s on you….
You don’t strike oil in 3 feet of ground…you gotta dig deep…hit the bedrock of resistance, yet keep on pushing. When your mind tells you, “Wait!” When your experience tells you, “I’ve tried that before and it didn’t work!” When your ego tries preserve what little self confidence you have left by pulling you back so as to not get stung with another No….
Before you have a chance to even think about it….do it. Do the hard thing. Put yourself in the hard position..stutter…stammer…turn red…break out in a cold sweat & hives…feel like you’re about to pass out…do whatever, but know this..
You won’t die…and on the other side, you’ll find out that your career will continue to live long and strong because you chose hard over easy.
Thank you…
 You’re w-w-welcome.
thesaleslifephoto
Subscribe to The Sales Life w/ Marsh Buice podcast where we make a point in minutes not hours. Check it out on iTunesSpotify, or your favorite podcast platform.