Posts Tagged ‘marshbuice’

When Steven Pressfield’s book, The Legend Of Bagger Vance, was made into a movie, he felt it was a good book, but a poor movie.

& he was right…

The movie was not well received.

Pressfield was asked how he dealt with the public’s criticisms- ripping up his baby he’d worked so hard to create, but was not represented well on the big screen.

He said he’d failed so many times that he learned & lives by one simple rule:

“Don’t wait…”

By the time the movie was released, he was already 800 pages deeply consumed into writing another book…. so it didn’t matter what others were saying because Pressfield had already moved on.

In an interview with Brian Koppleman, Pressfield said good actors & actresses do the same thing. They don’t stand around waiting to see how a movie is received, hell by the time the movie comes out, they’ve already shot 3 or 4 other movies. They’re continuously building & capitalizing on momentum.

Artists move on…

So should you…

The reason why you tank emotionally & lose your mojo is because you’re waiting for a certain result.

You’re waiting to see your shot go in & when it doesn’t…

..result in an appointment…

…result in a sale…

…result in a share, retweet, or positive comment…

When it doesn’t result in an outcome that you were hoping for-because you were just standing around, waiting for that one and only…

You crash & quit.

You didn’t make the deal, get the job, get a return phone call, loan, nor weight loss goal.

Shoot your shot & don’t wait…

Whether it be a showing, post, blog, video, podcast, presentation, interview…whatever…

Put that shit out there and move on…

So if (& when) you don’t get the results you busted your ass for, you’re already 3-4 efforts deeply insulated into your next things.

Stay in The Sales 💪ife.

~marsh

Sometimes in sales, we err too far either way…

When we’re frustrated with our month, we take our frustrations out on the next customer by being abrasive & apathetic…

Or we fall in love with our customers- our date went so well that we bid them goodbye & hope they’ll buy from us when they’re ready…

Only to find they left and bought elsewhere.

Being an ass is never right, but being just nice is not enough…

Because just being nice only means that you’re agreeable…

It only means that you smiled & laughed at all the right cues & pocketed any hint of tension…

It also means that there’s less resistance & less friction…

But no resistance & no friction leads to no results…

For either of you..

You’re customers showed up because they can’t figure it out for themselves …

They need someone to understand their current situation & offer solutions…

They need to feel how your product fits into their lives.

They also need nice nice…

Nice has another definition too…

…it also means to show the small differences & minor details.

See, your customers are depending on you to read not only what they’re saying but how they’re saying what’s really important to them- accentuating details of safety, quality, or style…while adjusting different packages up or down in relation to their needs.

Your customers are paying you initially with their time to challenge their thoughts & levels of understanding…

…they need you to lean into their fears and address their insecurities..

& they’re also- though they’ll never say it, are depending on you to keep sanding on that block of indecision, with more questions & broader perspectives until it becomes a point of decision…

which is why you must ask…

If you don’t ask them to buy your product backed by your service- even if it’s a No, you’re being a fraud.

To them & to yourself…

Because neither one of you showed up for just nice…

they need nice, nice…

& you both need results.

Stay in The Sales Life

~marsh

While on the set of Deliverance, filmmaker John Boorman walked up to actor Burt Reynolds and said, “Stop acting. Just behave…we’ll wait for you because we can’t take our eyes off of you..” Boorman didn’t want an actor…he wanted Reynolds playing the role of Lewis Medlock.

When our performance is based on conformance, then we just blend into our environment & lose ourselves in order to take on the character that we think society, family, or our boss wants.

We act and cease behaving…

As told by Ryan Holiday, George Clooney initially struggled as an actor because he tried so hard to fit the character the producers were looking for until one day he got the realization that he shouldn’t try to fit the role…the role should fit him.

It became clear to him that the producers needed him more than he needed them.

& if the audition didn’t pan out, Clooney could go on dozens of other auditions…

he had options, while the producers were desperately seeking the one. 

Armed with his newfound knowledge, Clooney began showing up to auditions projecting that he was The One for the job.

And because he projected so much confidence..

…because he didn’t walk in reeking of desperation…

because he showed himself approved…filmmakers made a way because Clooney behaved his way into the roles.

Many times we take on or inherit positions and continue playing the position the way that it’s always been played.

We run alongside of the way that it’s always been done..we conform…we act…

when Life needs you to behave.

When you act you blend in…but when you behave, you stand out.

When you act, you’re cast in black, white, & grays of usual…but when you behave..

when you bring your “You”…

when you bring your flair…

your flavor…

your uniqueness…

your quirks…

when you bring your How I do to what you do…

when you Be AND Do-not just do…well, you become the red umbrella walking through the gray crowd….

And you know what….

We’ll wait for you because you embody what we’re looking for.

There’s too many actors in this world and not enough Be-ings.

Beings behaving in such a way that we can’t help but get out of your way…to clear our schedule..to make room…hell to create a whole other column just for you.

And let me tell you how liberating it’ll be for you…because you cease acting & start behaving, you get to be you & because you’re no longer burning the emotional currency of acting, you’ll feel more complete…more in control of your most valuable asset…

…that asset is You…

So rest easy. Don’t worry about missing out…just behave…we’ll wait for you because we can’t take our eyes off of you.

Stay in The Sales Life

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