Posts Tagged ‘hustle’

Execution is a subset of ideas. ~ James Altucher

Ideas alone are worthless…you must execute on those ideas.

Had I not executed on the idea of The Sales Life Podcast, I’d have nothing more than a folder full of ideas. And I did! My Evernote was full of ideas, recordings, clippings, book notes-all kinds of good material for a podcast that didn’t even exist.

It was all worthless until I put those ideas into action. I had to take one idea, hit record, put it out there, and find the next one.

Ideas executed upon give you options.

“But what if it’s bad?” You don’t want to start your page, blog, podcast, mastermind group, nor put that video out there until it’s perfect, right?

Execute. Even if you think it’s perfect, you’ll look back on it years from now embarrassed at how bad it was.  Actually, I hope you’re embarrassed years from now because it’ll show you just how far you’ve come.

How many CEO 6 month old babies do you know? Uh, none! They have to execute their 6 month old selves in order to evolve.

JT McCormick said on a recent podcast that the lottery winner isn’t lucky. She executed. She had the idea, bought the ticket, and won. That’s execution!

It’s in the execution that you’ll get even more ideas through spawned creativity.

How many ways are there to catch a football? Probably hundreds, but none if my hands are tied by my side. It’s in the action that I’ll learn more ways.

But I’ll drop some balls too…

This is why you don’t execute. You don’t want to drop the ball.

Amazon’s Jeff Bezos said everyone would leap at something that promised a 100x return, but it’s in the doing that you’ll fail 9 out of 10 times…and you’ll feel bad 9 out of 10 times too, but that 10th time is where you’ll begin to amass the returns.

A decision executed is a good decision because even if you fail, a loss today is a win in the process because you closed a channel that you realized is no longer needed.

That’s called refinement. The excess is shed and your results are sculpted.

Here’s your TSL Bullets today:

  1. What one thing will you execute on today before you go to bed? Just take the first step, the second is easier…and the millionth is manageable.
  2. If you have already executed, what looks like a loss, but is a win in the process?

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…because average is the base of great.

Right now you’re not even average…

because all you talk about is how you once looked and lived.

I don’t care about what you once were…I care about once more. Today is your chance to make things better, first by being average.

But you’ve got to stop talking about past successes and present failures. You’re comparing today to your yesterday’s and each subsequent failure, you’re affirming the regretful narrative of how far you’ve fallen.

Stop looking at great. Looking at how well other people are doing and trying to match their results will only make you quit. Because where you are today-as bad as it is, is hard enough so getting “there,” seems damn near impossible.

The first thing you have to do is stop the bleeding. If you’re rushed into the emergency room, the doctor is not going to talk about how many calories you consume in a day-the only thing he’s going to focus on is stopping the bleeding so that you don’t die.

Your success is dying because you’re focused on a great plan instead of averaged effort. I didn’t say average effort, I said averaged effort meaning you show up, put in the work, consistently.

Average is the base camp of great and you have to get from a negative 1 to a zero, meaning you don’t do anything to make your situation worse.

This is your line in the sand. For me, as bad as I wanted the 34″ waist, I had to first draw the line in the sand and say no cheat days because I had to lose the taste and urge for fried foods. When I started, when food came into the office, I would leave so that I wouldn’t start rabidly shoveling food into my mouth saying “I’ll work it off tonight!” (not).

As the emotions died down, then I could sit in the smells and say no & as I learned to sit in the smells, I could then work without being distracted. Now that I’d proven to myself that I could sit and not smash the plate lunch, I developed confidence to build from there.

In other words, I wasn’t adding to the negatives. I didn’t have to worry about eating something and then beating myself up for hours afterwords and doing extra workouts just to negate the already negatives!

Saying no to the fried foods and busting a sweat every day (even if it was for 15 minutes), added wins instead of worrying about covering the losses. Each win got me closer to zero-where I was neutral to the distractions allowing me to place my focus on looking for the next win. In other words, I was building the averages.

If you don’t stop the bleeding, then you have no reason to be consistent, but once you’re not doing anything to make things worse, then you can focus on doing things to make things better…on the way to being great.

And just think. I started with the goal of average.

Average is awesome because great is at the summit.

JT McCormick is one of my favorite guys. His book “I Got There” is an inspirational story how in spite of having an absent (pimp) father & the harsh struggles of surviving with his mom, JT became a successful self-made millionaire.

He “got there,” & brought that same hustle to head Scribe Media. He even went so far as to paint “The hustle is real,” on his office wall.

JT brought the hustle & expected his employees to do the same. He worked long hours-grinding on little sleep & no days off. It took someone pointing out to JT that he’d gained a lot of weight, he looked tired, & there never seemed to be enough hours in the day to get his work done.

JT recalibrated his life. He began to get his health back by eating better, working out, & keeping a sleep schedule.

It was in his analyzing his hustle that JT realized the story he’d created. He hustled not to get ahead, but to get away...away from the pain he felt growing up in Dayton so he masked his pain in a story of hustle.

I believe in the hustle…but not always in the story.

My “hustle:” The story I told myself was that I was climbing the ladder …when in truth I didn’t want to have to deal with the real issues at home.

My “hustle:” When I get the title I’ll get in shape was the story I told myself when in truth I didn’t want to get real that I’d ballooned into looking like a lineman again & it would take forever to get back in shape.

My “hustle:” I’ve got to hit the bonuses to make big money…the truth was I was broke & inches away from bankruptcy.

My “hustle:” Buy expensive gifts so as not face the truth of having real, difficult conversations.

I’m doing this for you guys, was the story is was telling my family, but I wasn’t hustling to get ahead, I was hustling to get away, from my shadows, demons, & lies that plagued me.

Eventually the story became too heavy to hold & all of the lies & deceit came crumbling down.

It took losing everything to authentically create my hustle.

I believe in hustle- I really do because hustle is that raw energy, enthusiasm, excitement, vigor, & pressure that you bring to situations.

And if you create the right story you can bring it to everything– relationships, finances, career, & your creatives. You can bring unbridled excitement & passion to all areas of your life instead of just one section just to mask the pain & fears.

That way you’re collectively hustling with joy to move ahead instead of hustling with pain to get away.

Here’s JT’s piece

Stay in The Sales Life 💪

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