Posts Tagged ‘buice’

We always say, “Back in the days,” right? But it’s really never that way, saying it has a nice jingle to it, but it’s actually, “Back in the moments,” because as author Dan Milman says, “We don’t remember days, we remember the moments and it’s in those moments that determine the quality of our days.”
You have 2 of the toughest jobs ever-Sales & Life, which is why I call the podcast, The Sales Life,  because we’re all selling our way through Life. But when it comes to selling as a profession, we litterally walk out of our door every single day to fail. Because of the rejection, we’ve got to remember the moments-the moments when you were able to be a part of your customer buying their first vehicle; the moments they received a pay raise and wanted to treat themselves; the moments that they received a windfall of cash…or the moments they’ve had to start over-rebuilding not only their credit, but their lives as well.
Moments…
Moments that you shared with customers that you’ve known for decades-walking with them through various phases of their lives…
Moments when you the family embraced you as you came to pay your final respects…
See, the moments will push you through the days.
The days that you don’t know if you have the strength to go on.
The days when you struggle to get customer’s to say yes after hearing your landlord say no to letting you pay your rent a little late. The days where nothing seems to go your way- the day ending so bad that your car won’t even start so you can leave that night.
The days are tough…
So it’s important to remember the moments because it’s in those wonderful moments that determine the quality of your days. I like to say that the days are your experience and it’s through the experiences that cultivate your moments of wisdom. Moments determine the quality of your days.
I hope you have a good “moment” today.
Check out and subscribe to The Sales Life with Marsh Buice

straight outta compton

Alan Wenkus, the screenwriter for the movie Straight Outta Compton (the story of N.W.A., the group that pioneered gangsta rap) was recently interviewed on a morning talk show and asked how much of the movie was real. Wenkus thought about it for a few seconds and said, “About 80% of it was real-it’s not that the other 20% was not, but it had to be colored in order to make the movie more cinematic.” He went on to say that, yes, the rappers’ lives-growing up in South Central L.A., having to face police brutality, gangs, and witnessing homicides on a daily basis was colorful enough, but certain emotional elements had to be put into the movie so that the audience could connect more with the characters of the movie. Essentially, Wenkus took actual facts, coupled it with emotion, and beget a blockbuster hit. “Before the movie my phone hardly rang-now I can’t keep up with the phone calls and producers are throwing money at me,” said Wenkus with a laugh.

When presenting your product, how cinematic are you? Your product presentation should be like that of Wenkus’ screenplay-factually written but comes alive with an element of flare. Customers buy cars, but they pay commissions based on how well you emotionally draw them into your product. They don’t need you to be a Wikapedia of cubic inches, torque, horsepower, and departure angles-no they need to know how your vehicle will improve their lives and the only way they’ll discover that your  vehicle is their best decision, is when you add an emotional element to make your script, i.e. your knowledge about your product, leap off the pages and into the mental screens of their lives. When they can imagine how they will look and feel driving their new vehicle, they’ll buy a ticket to your movie.
Great salespeople are great storytellers. Remember, your customer may have seen many shows, but they haven’t seen your show.  Take what you know and make it come emotionally alive with a hit show.
I’ll see you next time on the Blacktop. 

  
There are plenty of excuses why you shouldn’t…

All you need is 1 Reason Why you should wake, work, & make it worth it. 

  
Secret Shoppers grade salespeople based on: 

  • The professional manner in which they were greeted.
  • Did the salesperson take a genuine interest in their needs?
  • Was the customer offered to take the vehicle for a test drive?
  • Was the customer asked to purchase the vehicle?
  • Did the customer meet a member of management?
  • Was the customer contacted after the initial visit?

And when salespeople detect that they’re working with a Secret Shopper, they’re hellbent on acing all of the steps.

Makes you wonder, if we salespeople treated every customer as a Secret Shopper, how much more successful would we be? 

  
Someone can take away your home, car, job, money- even your children, but no one can take away your excuses. You’re the only one who can let go of excuses. Excuses justify why you’re where you are today and release you from an obligation to give more. Let go of the excuses of where you’ve been and where you are and take responsibility to where you’re heading. 

(HT Eric Greitnes’ awesome book Resilience) 

lonely-old-man1

It’s painful….

  • It’s painful to have the last 4 customers in a row tell you NO.
  • It’s painful to have a deal slip right through your fingers-they agreed to everything only to have a family member show up and queer the deal.
  • It’s painful to believe a customer is “coming right back” only to find their right back was not at your dealership.
  • It’s painful to hear that a customer that you spent 2 hours with yesterday bought elsewhere today.
  • It’s painful to stay late putting a deal together-to miss seeing your children before they go to sleep only to have the deal roll back in the morning.
  • It’s painful to have a customer drive off on you because you couldn’t tell him your “rock bottom price.”
  • It’s painful to have a customer come back, but not want to work with you.
  • It’s painful to see other salespeople selling cars all around you.
  • It’s painful to have second guessed catching that Up that turned into a deal.
  • It’s painful to have a customer hang up in your face.
  • It’s painful to not be able to lure a customer inside with the the “come on in and I’ll get you my business card” close.
  • It’s painful to hear your manager scorn that you’re not demo’ing, writing up, nor convincing enough customers to buy-punctuated up with, “You’d better figure this out real quick” threat.
  • It’s painful to not be able to even sell your best friend.
  • It’s painful to show a customer a note twice as much as what they’re paying now.
  •  It’s painful to hear people tell you that you’ll never make it in this business.
  • It’s painful to wake up in the morning-feet throbbing, back sore, and forehead blistered from standing in the sun all day every day.
  • It’s painful to hear your mind screaming that you’re not cut out for this, that you’ve lost your touch, that you should go to lunch and never come back.
  • It’s painful to have to start at zero every single month!
It’s painful…
I know…
But it’s not experiencing the pain that counts…
It’s not just you, we’ve all experienced these pains.
But it’s what you do with these painful experiences that matter.
They matter because you can either let the pain define why you can’t do, won’t be, and shouldn’t have…
Or you can allow the pain to refine your talents, shape your character, and form your destiny.
Success is painful…
It’s supposed to be-if it weren’t you’d never think; if you didn’t think then you’d never fight; if you never fought, you’d never learn; if you never learned, you’d never grow.
Experiencing pain is temporary-that’s called failure….
Avoiding pain is permanent-that’s called regret. 
Most people get to the end of life recollecting not of their failures…
They reminisce over their regrets.
Don’t ever get to the end saying, “I should’ve…”
Face the pain, saying, “I did.”
I’d rather try and fail than succeed at not trying.
I’ll see you next time on the Blacktop.
MB

Getting into my truck this weekend, my daughter reminded me that I had not taken the picture that she drew for me to work. “I want you to take this picture to work,” she said, “that way, when you look at it, you’ll think of me.”

This got me to thinking…in sales, have you lost your picture?