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We always say, “Back in the days,” right? But it’s really never that way, saying it has a nice jingle to it, but it’s actually, “Back in the moments,” because as author Dan Milman says, “We don’t remember days, we remember the moments and it’s in those moments that determine the quality of our days.”
You have 2 of the toughest jobs ever-Sales & Life, which is why I call the podcast, The Sales Life,  because we’re all selling our way through Life. But when it comes to selling as a profession, we litterally walk out of our door every single day to fail. Because of the rejection, we’ve got to remember the moments-the moments when you were able to be a part of your customer buying their first vehicle; the moments they received a pay raise and wanted to treat themselves; the moments that they received a windfall of cash…or the moments they’ve had to start over-rebuilding not only their credit, but their lives as well.
Moments…
Moments that you shared with customers that you’ve known for decades-walking with them through various phases of their lives…
Moments when you the family embraced you as you came to pay your final respects…
See, the moments will push you through the days.
The days that you don’t know if you have the strength to go on.
The days when you struggle to get customer’s to say yes after hearing your landlord say no to letting you pay your rent a little late. The days where nothing seems to go your way- the day ending so bad that your car won’t even start so you can leave that night.
The days are tough…
So it’s important to remember the moments because it’s in those wonderful moments that determine the quality of your days. I like to say that the days are your experience and it’s through the experiences that cultivate your moments of wisdom. Moments determine the quality of your days.
I hope you have a good “moment” today.
Check out and subscribe to The Sales Life with Marsh Buice

straight outta compton

Alan Wenkus, the screenwriter for the movie Straight Outta Compton (the story of N.W.A., the group that pioneered gangsta rap) was recently interviewed on a morning talk show and asked how much of the movie was real. Wenkus thought about it for a few seconds and said, “About 80% of it was real-it’s not that the other 20% was not, but it had to be colored in order to make the movie more cinematic.” He went on to say that, yes, the rappers’ lives-growing up in South Central L.A., having to face police brutality, gangs, and witnessing homicides on a daily basis was colorful enough, but certain emotional elements had to be put into the movie so that the audience could connect more with the characters of the movie. Essentially, Wenkus took actual facts, coupled it with emotion, and beget a blockbuster hit. “Before the movie my phone hardly rang-now I can’t keep up with the phone calls and producers are throwing money at me,” said Wenkus with a laugh.

When presenting your product, how cinematic are you? Your product presentation should be like that of Wenkus’ screenplay-factually written but comes alive with an element of flare. Customers buy cars, but they pay commissions based on how well you emotionally draw them into your product. They don’t need you to be a Wikapedia of cubic inches, torque, horsepower, and departure angles-no they need to know how your vehicle will improve their lives and the only way they’ll discover that your  vehicle is their best decision, is when you add an emotional element to make your script, i.e. your knowledge about your product, leap off the pages and into the mental screens of their lives. When they can imagine how they will look and feel driving their new vehicle, they’ll buy a ticket to your movie.
Great salespeople are great storytellers. Remember, your customer may have seen many shows, but they haven’t seen your show.  Take what you know and make it come emotionally alive with a hit show.
I’ll see you next time on the Blacktop. 

  
There are plenty of excuses why you shouldn’t…

All you need is 1 Reason Why you should wake, work, & make it worth it. 

In sales, we’ve always been taught to “mirror” our customers, but what do you do when your customer is rude?

janitor

When my daughter MacKenzie says her prayers at night, I let her free flow-whoever and whatever she wants to pray for, I let her roll. One night as she was praying, she prayed for a name that I’d never heard before-his name was “Mr. Vic.” When I asked her who “Mr. Vic” was, she told me that he was the janitor at her school. “I’m praying for him, because he’s always nice to me,” she said. The other day Mack forgot her lunch, so I told her I would drop it off on my way to work. With only a few minutes to spare, I rushed into her school and placed her Lunchable on the table next to the lunchroom entrance alongside of a half dozen other kids who forgot their lunch too.  As I whirled around a man mopping the school’s floors, stopped swaying the mop from side to side and with a big, toothy grin, asked me how was I doing?  In a rush, I smiled back and told him I was doing fine and in turn, asked him how he was doing, but I didn’t have time nor the inclination to wait for his answer. As I waved goodbye to the ladies in the school’s front office it hit me, the man I had just spoken to in the hallway was Mr. Vic.

Turning around I walked back down the hallway and asked him, “Are you Mr. Vic?” he smiled and said that he was and as I shook his hand I said,  “Thank you for what you do, Mr. Vic.”  Stopping his mop, he pridefully looked around and said, “Oh, I’m just trying to keep it looking good around here.” “No,” I said, “Thank you for what you do while you’re here.”  I went on to tell him how my daughter prayed for him and that I appreciated how nice he was to her. “Sir, I’ve been here a long time, but I’m not here for the money-I’ve been offered opportunities to work at other places for way more money, but I don’t feel like that’s the position I’m supposed to be in. Maybe one day, but right now, I’m right where I’m supposed to be. My position is right here with these kids.”
Life is a blur and then we die. It becomes a blur because, we’re so focused on titles that we give no thought at all to our position in life. We’re so fixated on how the words printed below our name on our business card read; so hellbent on trying to schmooze with certain people, so adamant about rubbing elbows with a certain others, and are so seemingly obsessed with who we can step on, beat out, or crossover in our quest for a title, that we’ve lost sight of the most impactful part of our lives..our position.
If not today, one day you could find yourself wearing a title that you don’t care for-maybe you’re working for someone that you feel is inferior to your skills and expertise; perhaps you’re being asked to shoulder more responsibility with no more pay; or it’s conceivable that you find yourself standing in the ashes of a once promising career-for years you climbed the ladder of success-literally sacrificing everything, only to find yourself today back on the bottom rung having to start all over again.
Ground zero is where most people stall in life and ask, “Why?” Why was I passed over for this promotion? Why am I the one singled out to do more work while others stand around and get the credit? Why did injustice prevail and ruin my life? People who ask why park in life and become bitter; people who ask while move forward in life and become better.
The better question is to ask, “What do I do while I’m in this position?”
  • If you work for someone who you feel is inferior to your level of expertise and knowledge, your job is to make them look better. You have to understand this one position is not the end game in life unless you allow it to be. Use your vantage point to not only shore up their areas of weaknesses but also to gain a bird’s eye education into the pressures and decisions that they must make on a daily basis. If they’re poor at building relationships, you help build it for them; if they’re unorganized, you keep them on task; if they’re short sighted, you help them set the long-term vision. Stop competing for their title and begin completing their position. Not only will you earn her trust, but also you’ll build the morale of the  entire store. Remember, you’re teaching those who work under you how they should think and act. If you want it done to you, do it to others; if you want it done for you, do it for others.
  • If you keep getting volunteered for more work, shut up and do it. It’s been said that if you want something done, give it to a busy person. Don’t think like those who want to get the most for doing the least. Learning and teaching a new skill keeps you out of your comfort zone, raises your level of expertise, and makes you more valuable. Don’t wait for something catastrophic to occur to decide that you need to raise your game. Stay ready, don’t get ready.
  • If you find yourself back on the bottom rung in life…you’re not alone. We’ve all been there. I worked hard and lived fast until in 2008 I lost it all. I was financially, mentally, and spiritually bankrupt and had to start all over again. With my ego stripped, my position removed, and my hope lost I was scorched earth. But out of the ashes come new growth. It was at that time that I had to take responsibility for my life, put my feet back in the stirrups, and ride life’s horse again. I learned how to appreciate the good times and the bad; I realized that I could never be satisfied with what I already knew, and I had to lean on God to remind me that I still had more to give and much more to do. What you’re reading is my position..it is my testimony to let you know that you are not alone.
When you leave a room or leave this world what will be said about you? Obituaries are for titles-all the awards you amassed, all of the boards you sat on; all of the ribbon cutting ceremonies you attended will be printed on that piece of paper. But eulogies are for position. What will your eulogy be? What impact did you make for those you were around? Use your position to friend the porter who eats alone at lunch; use your position to encourage the accounting clerk who can barely pay rent and day care; use your position to develop the salesperson whose last resort is the car business.
Why’s not the question. While is. Use your position to go make an impact. They’re waiting on you…
Thank you, Mr. Vic.

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lonely-old-man1

It’s painful….

  • It’s painful to have the last 4 customers in a row tell you NO.
  • It’s painful to have a deal slip right through your fingers-they agreed to everything only to have a family member show up and queer the deal.
  • It’s painful to believe a customer is “coming right back” only to find their right back was not at your dealership.
  • It’s painful to hear that a customer that you spent 2 hours with yesterday bought elsewhere today.
  • It’s painful to stay late putting a deal together-to miss seeing your children before they go to sleep only to have the deal roll back in the morning.
  • It’s painful to have a customer drive off on you because you couldn’t tell him your “rock bottom price.”
  • It’s painful to have a customer come back, but not want to work with you.
  • It’s painful to see other salespeople selling cars all around you.
  • It’s painful to have second guessed catching that Up that turned into a deal.
  • It’s painful to have a customer hang up in your face.
  • It’s painful to not be able to lure a customer inside with the the “come on in and I’ll get you my business card” close.
  • It’s painful to hear your manager scorn that you’re not demo’ing, writing up, nor convincing enough customers to buy-punctuated up with, “You’d better figure this out real quick” threat.
  • It’s painful to not be able to even sell your best friend.
  • It’s painful to show a customer a note twice as much as what they’re paying now.
  •  It’s painful to hear people tell you that you’ll never make it in this business.
  • It’s painful to wake up in the morning-feet throbbing, back sore, and forehead blistered from standing in the sun all day every day.
  • It’s painful to hear your mind screaming that you’re not cut out for this, that you’ve lost your touch, that you should go to lunch and never come back.
  • It’s painful to have to start at zero every single month!
It’s painful…
I know…
But it’s not experiencing the pain that counts…
It’s not just you, we’ve all experienced these pains.
But it’s what you do with these painful experiences that matter.
They matter because you can either let the pain define why you can’t do, won’t be, and shouldn’t have…
Or you can allow the pain to refine your talents, shape your character, and form your destiny.
Success is painful…
It’s supposed to be-if it weren’t you’d never think; if you didn’t think then you’d never fight; if you never fought, you’d never learn; if you never learned, you’d never grow.
Experiencing pain is temporary-that’s called failure….
Avoiding pain is permanent-that’s called regret. 
Most people get to the end of life recollecting not of their failures…
They reminisce over their regrets.
Don’t ever get to the end saying, “I should’ve…”
Face the pain, saying, “I did.”
I’d rather try and fail than succeed at not trying.
I’ll see you next time on the Blacktop.
MB

Getting into my truck this weekend, my daughter reminded me that I had not taken the picture that she drew for me to work. “I want you to take this picture to work,” she said, “that way, when you look at it, you’ll think of me.”

This got me to thinking…in sales, have you lost your picture?