I know a guy who is always late to work…now when it comes time to leave, man he bounces out with precision-on time, every time, but he can’t seem to make it to work with the same gusto. The other day he & I are talking and he’s telling me how last month didn’t end well and this month is starting even worse…and come to find out his months in sales have progressively gone downhill. I cut him off by asking him, “What time did you get to work today?” Stammering he answered…”What about yesterday…& the day before that? As a matter of fact have you ever gotten to work on time for a solid month?” He was locked and loaded with the comebacks that ranged from the kids, alarm clock, clothes in the dryer, to funeral processions (in the mornings?)- he had a range of reasons why he couldn’t punch in on time…

I cut him off by saying, “You live in the ish world.”

Giving me a WTH look, I elaborated telling him that you’re starting your day in the hole- coming in at 9ish ..10ish ..You’re not precise- and because you’re not precise- because you’ve got slack to your day, you’re not as productive as you should be because you’re in debt the minute you step on the lot.

Look, I know things unforeseen happen…your kid forgot her lunch or your teen left his assignment under his bed…things popping up are rare…your ish is not…it’s become habitual & is incrementally costing you big time. When you live with an ish creed, you’re showing (to yourself) that you’re not taking things as serious as you need to. Look you’re a professional and pros don’t roll on ish.

Ish means somewhat-that you’re not all the way committed and bought in to that which you are doing. You’re not salesish, associatish, accountingish, parentish-you damn sure don’t want a doctorish. Look, your clients are looking for a pro not an ish- act like one.

I don’t care what your job title is today- it won’t stay that way if you step your game up, but I can assure you that you’ll forever swim in the Lake of Mediocrity as long as you rock with that ish mindset. Even if no one checks you on it…even if you’re on a salary or commission, stay sharp- you show to yourself & others (trust me, others are watching-even your kids) that you take what you do and how you do it very seriously.

We all have 86,400 seconds in a day. Make a few minor adjustments and you’ll see your progress compound.

I’ll see you on the Blacktop!

Subscribe & Listen to my daily podcast The Sales Life w Marsh Buice on iTunes or anchor.fm

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