Secret Shoppers grade salespeople based on: 

  • The professional manner in which they were greeted.
  • Did the salesperson take a genuine interest in their needs?
  • Was the customer offered to take the vehicle for a test drive?
  • Was the customer asked to purchase the vehicle?
  • Did the customer meet a member of management?
  • Was the customer contacted after the initial visit?

And when salespeople detect that they’re working with a Secret Shopper, they’re hellbent on acing all of the steps.

Makes you wonder, if we salespeople treated every customer as a Secret Shopper, how much more successful would we be? 

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