You were hired because you were a competitor, yet you are losing each month because you are too accepting of defeat.

How you start your day determines how you will finish your month. We waste so much time in the car business because we start late and quit early.

When you show up to work have a Fast First mindset. See how fast you can get to the first customer.

The source of the customer doesn’t matter-it can be a customer sipping coffee while waiting on an oil change; a customer who isn’t satisfied with his sales or service experience; following up on yesterday’s customer or one who drives up on the lot-just see how fast you can get to the first customer.

Regardless of the result, that initial encounter with a customer will begin to build the momentum of confidence needed for the day. Have you ever had one of those days that you didn’t talk to a customer until late afternoon? How confident were you?

Lost confidence = blown sales.

When you show up today, think, Fast and First-you’ll love yourself for it.

I’ll see you next time on the blacktop. 

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